A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few answer why you need to protect your brand:
Notice
Trademark registration of the mark gives everyone constructive notice of one’s ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a third party doing a look on an identical or similar mark as yours will make sure that you already own the mark, and is therefore put on notice that its use of an equivalent or similar mark to yours may lead to trademark infringement. Method to party is positioned notice to locate a new and different mark. With such notice, registering your mark prevents any conflict in long term.
Social Media
Social media is a fabulous resource for many businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies within position to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, is not uncommon. Such improper practices can make the venue suspending the wrongdoer’s social sites account. Know the venue’s policies for more information. However, I realize that whenever complain the social media site of this wrongdoing and claim that another is usually your brand without permission, the sites administrator responds with a request of proof of ownership for the subject designer. A trademark registration gives compelling proof brand rights.
Brand Loyalty
Registering your mark shows a deal with your brand and shows buyers that perseverance. The goodwill that could be developed through such commitment is invaluable to an Online trademark renewal in India-business.
Cybersquatting
Cybersquatters register domain names that is the same or in order to other parties’ trademarks or known brands with the one purpose of promoting them (to the rightful owner) of a high subscription. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register a site name that is identical or similar with your trademark.
Trademark Renewals
Trademark registration can work for as long as you continue making use of the mark in commerce. Usually are some businesses that have registered trademarks that are over a century old.
Trademark registration may ‘t be for company. However, there are lots compelling benefits of protecting your brand just you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark registration.